Businesses and researchers use surveys across all industries to find answers to specific questions. These questions are diverse, cover a wide range of topics, and can be asked in a variety of formats. To receive accurate data, questions should be strategically planned and structured in a way to best meet marketing objectives.
Surveys- highly effective tools
Although surveys may seem like an old technique to collect data, they give the easiest ways to know what audiences think. The questions you ask can give you a clear perspective about your future decisions related to content marketing, providing a new service, launching a new product, and many more. Such surveys are nowadays available in the form of online tools that entail a variety of formats to get important information about audience product or service usage patterns.
Surveys can help study what your customers want from you. They help discover the key points and provide a quantitative database to plan future content marketing campaigns. Whether you want to know customer satisfaction or get ideas for future content, surveys can help. One example of surveys seen on the digital medium is one to check audience choices on Instagram.
Guide to making surveys
Here is the beginner’s guide, to learn the skill of making good surveys, execute it and get to know your audience better.
- Clear Objective
A survey is more than a collection of questions. It’s a way for you to know your customers’ opinion. Hence, having a clear objective helps you to navigate why you want to take this survey in the first place. Change starts with the question hence asking yourself “what you want to know” can help you to give a perspective, to begin with.
- Framing Questions
Questions can make or break a survey hence keeping short, simple, and asking direct questions is the key. The types of questions show the thought process of the company and the overall decision-making process. There are different kinds of questions available for this purpose:
- Multiple-choice questions
MCQ questions serve a twin benefit as it saves respondents time and gives you direct answers.
- Yes and no questions
Yes and no questions are close-ended, saves time, and give you an overall view of the specific situation
- Rating-based questions
Respondent can express their experience in a numerical value which give us an overall view for the situation
- Ranking system:
Here customer can rank the given options depending on their choices
- Dropdown questions:
Questions that allow respondents to choose one answer from a list of choices presented in the gaps (for example, What is your age group? 18-25, 25-31 …)
- Suggestion-based:
Here respondents can give their suggestions on specific points
- Keeping it on point
Keeping your questions on point and specific to one topic helps you to get direct answers for your business. It keeps the respondent on focus. Questions relevant to a particular field always keep the respondents engaged. These questions can be in relation to customer ratings on products and getting feedback on your content.
- Audience specific questions:
To execute a great marketing campaign one has to know their audience better and surveys are a great tool for that. You can ask questions related to price, demographic, gender, age group to know our target audience better, for which you can plan your marketing strategy around it.
Always remember that your audience does not have unlimited time to go through questions on the survey. If they find them to be lengthy and too detail-oriented, most of them are likely to skip. As a marketer, it is your job to prevent this from happening at all times. The customer should feel that the survey maker does respect his or her time.
Amplayfy is here to help you to help know about your audiences better through interactive survey tools. With a basic content outline in place, the company can create the rest for you, samples of which are given on the company website. Companies can choose from different question formats. The more interactive a particular survey, the greater will be the degree of engagement derived from it. Such survey tools are able to gather data from a huge pool of customers.
