If you’ve ever spent an entire afternoon on Instagram, you’ve probably paused scrolling at least once to take a quiz. After all, who doesn’t want to know what kind of pizza they are or what their spirit animal is? While quizzes are fun, it’s more than just a way to kill time. They serve as sources of entertainment and are ideal for engaging social media followers for several hours. Using them to align customer personality traits with products and engaging the target audience are excellent marketing tactics.
Here are some reasons why you should consider integrating quizzes into your brand’s content marketing.
- Strong engagement
The first advantage of using quizzes is that they significantly improve user engagement. According to the content analysis platform BuzzSumo, an overwhelming 82% of users completed quizzes they saw in their social newsfeeds. The average quiz is relatively short—it can be completed in a matter of minutes—it is visually rich, and it provides the user with new knowledge about themselves, which always interests them.
- Influencing a consumer’s purchasing decisions
Another reason is that they enable you to gain huge insights into your audience, which you can then use to target them more effectively in the future. For example, let’s assume that you have a clothing and accessories business. You created a quiz to help users “find their perfect style” and put it on the homepage. When new visitors arrive at the site, they take the quiz first, based on which recommendations are made. It makes a passive browser into an active participant here.
- Lead gen
Quizzes allow you to collect more information about your website users. Conventional lead-capture methods only collect one piece of information: an email address. Quizzes, on the other hand, allow you to engage with your guests in a fun and non-intrusive manner while learning more about their interests and needs. When used correctly, they are ideal for collecting data that can be used to build a customized email drip strategy to get in touch with the new lead generation and convert them into returning customer. Quiz results and targeted emails have resulted in substantial rises in revenue and direct purchases.
- Successful ad campaigns
Quizzes are capable of much more than just product suggestions and lead gen. A quiz can be used by any brand to help launch or complement a campaign. The quiz could be used as material to educate viewers about the campaign itself. Then, in the end, call-to-actions can be included to push even further results. Consider incorporating a quiz into an ongoing campaign for your company, or consider including quizzes in a potential one. It’s a fun and engaging way to introduce elements of your campaign (depending on the theme, of course).
- Getting email signups
Quiz results may be sent to customer email addresses, which can easily be asked through websites and apps. Not only does this create an element of suspense and excitement, but it also gives customers an element of privacy. In this manner, conversations with digital audiences can be started out.
Every brand has a unique approach, and with so much content available, you’ll almost certainly go through the process of filtering through that list to determine which type of content would work better for you. Picture-based question formats are most helpful in gathering information about what customers think. Yes, these may not be the ones that finally lead customers towards making purchase decisions, but they certainly play a major role in brand engagement.
The greatest challenge in today’s world of convoluted brands is to make a sound loud enough for customers to hear, and quizzes do direct customers towards such sounds. Customers will find both free and paid versions on the Internet. High performing quizzes need to be blends of information and light heartedness.
Conclusion
Incorporating quizzes is a win-win situation for everyone, where the audience gets to know something new and you get to know about them. They are fun, entertaining and generate leads that may turn into future customers. Amplayfy is a great platform to create interactive content such as quizzes. The quiz tool is straightforward, easy to understand, and quick to execute,
