Isn’t it a common challenge to create content that creates excitement for your audience?
After all, this is one of the ways to set your business apart from the competition, and also to generate ROI. There are many methods for attracting and retaining the audience’s attention. However, because of the immense amount of information on the Internet and shorter attention span, achieving this aim has become a remarkably difficult task. As a result, it is important to understand the characteristics and benefits of utilizing tools such as interactive calculators.
An interactive calculator is a tool that can be used during a consumer’s journey to guide them to the bottom of the sales funnel. The tools perform calculations based on data provided by the user, resulting in a fully personalized experience and engage visitors at the same time.
Top reasons to invest in interactive calculators
- Calculators ensure a unique experience
To ensure that the user is happy when he visits your landing page, you must provide him with a one-of-a-kind experience. Assume your consumer is searching for ways to boost his company’s ROI, an interactive calculator will not only show him the solutions he can implement to improve sales results. As a result, you can have the best user experience and, as a result, improve the chances of conversion and even customer loyalty.
- A visible change in engagement
Interactive calculators give your website visitors instant gratification while still including the real value in your content; this makes a passive visitor into an active participant. This tool builds confidence by giving your users a voice and engaging them in a two-way conversation about your content, services, or product offering.
- Boost Lead Generation
Web calculators engage visitors at every stage of the customer journey through engaging experiences and customized responses, resulting in consistent record conversion rates of more than 65%. This translates into business growth for entrepreneurs and agencies as well as personal and professional growth for educators and trainers who assist people in gaining new knowledge and skills. As a result, there are more leads and a higher conversion rate.
- Better User Segmentation
It is possible to create enriched user profiles and assign them to separate segments based on their input. You may segment the leads based on the results they get or how they react to specific questions. This, with our integrations, will enable you to allocate segments to specific lists for more customized and targeted follow-up.
- Create Referral Visitors
When compared to static content, interactive calculators receive more social shares. This can be a valuable asset for your business to stand out at a time when social media is an important medium for spreading a message and reinforcing your brand. You meet a larger audience, your brand is heard, and your referral traffic improves significantly.
Conclusion
Interactive calculators allow you to easily measure the impact of a pain point or specify the potential value of your product solution to your audience. As a result, the interactive calculator provides tremendous value to the lead, which can get answers to their particular problems. Incorporating interactive calculators engage visitors and create a unique experience for them. Your brand will benefit from the scope and flexibility of results that calculators can produce
