We all love different kinds of games, don’t we? There is something for everyone, whether it’s Candy Crush or PUBG. Games are entertaining, fun, and are also interactive ways to promote your brands. These games are also known as serious games and these are particularly useful for organizational training.
By presenting learners with circumstances that necessitate study and problem-solving abilities, these fames facilitate game-based learning. Dealing with a challenge allows a learner to accelerate their thought processes and sharpen their decision-making abilities. Companies can boost user engagement, generate business leads and sales through gamification in content marketing.
Serious Games for content marketing
- Begin a Two-Way Conversation with Your Audience
Static material is fantastic. It has long been a mainstay of digital content and can have a lot of value. However, interactive content is superior. Although static content allows you to have a one-sided conversation, game-based learning allows you to learn more about them, adding value to both parties. Serious games will help you understand what’s going on in your customers’ heads. The data you can gather is crucial for ongoing optimization, and you can offer an enjoyable experience to your users as a result.
- Increase the number of leads and conversions
At the Content Marketing Institute, 87 percent of marketers believe that serious games capture attention and get people invested in the brand. If a user has taken the time to indulge in your games, they are more likely to include their contact information, such as their name, email address, and organization. You can use this information to contact them later with your services and that’s how you get leads.
- Repurpose Passive Content
Coming up with new content ideas can be exhausting, and serious games are great for giving a new spin on an old concept or a new way to consume the same material can be a liberating way to repurpose the old content. For example, you can create an interactive game out of your checklist blog post by easily available templates available on sites like Amplayfy
- Brand awareness
With billions of websites, simply publishing content is insufficient. Serious games will assist you in cutting through the clutter. When it comes to can customer engagement, quizzes and surveys are just the tips of the iceberg. Take it to the next level to make the brand stand out. Game-based learning has been shown to improve performance and increase interaction. Alternatively, utilizing completion bars during sign-ups. They nudge people to include the extra bit of information to get the most out of an online service.
- Educate Consumers Efficiently
Learning is best done when the consumers participate and invests in the subject. If your content is to inform consumers about your products, be sure that your contents convey them while conveying your product history at the same time. Game-based learning is great for educating people about your products.
At a time when there are numerous choices, you need to differentiate your product from your rivals by transferring its specific selling proposal.
- Connect With Your Audience
Custom games are a means of ensuring that your content receives the exposure they merit from the right public. By providing consumers with the game-based learning option, you meet the need for a consumer to feel noticed and gain insight into your target audience.
Why Amplayfy?
Amplayfy is an all-in-one platform that allows the user to create interactive serious games that entertain visitors and generate leads. Here are some examples of why you should use Amplayfy:
- Easy Templates
Starting with game-based learning is easy with Amplayfy, with easy go-to templates, and varieties of genres to create casual games that are ideal for engagement campaigns. Apart from engagement, they are great for creating brand awareness.
- Easy Customization
Customization is important; add easily sliders, multiple-choice questions, and entry fields. Anything from colors and clarity of individual elements to the roundness of corner and line thickness can be adjusted to fit the brand identity. Amplayfy offers personalized models to raise brand visibility during your campaign.
- Easy to publish
Distribute or embed your serious games on your website as a landing page. Our games respond completely too all content management systems, including WordPress, Drupal and Wix, and Squarespace.
Conclusion
Game-based learning is the future and generates a special experience. Serious games give the lead an enormous value while entertaining them. The results that the serious games produce, in terms of size and versatility, can help your brand.
