Interactive stories are used to establish a strong relationship between a company and its customers. Your story outlines your interests and serves as the basis for all potential content creation and helps to talk about brands through text, images, and videos which later can be posted on different social media platforms. With this feature, you can easily promote goods, tools, or messages to your audience.
Creating stories about your company can be a rewarding and enjoyable task. You have the freedom to express as much as you want, with as much imagination as you want.
Why you should incorporate stories in your content
- Stories spark emotion
According to the researchers, consumers judge a brand based on emotion rather than facts. If you bombard a reader with statistics and figures, they will leave. Make them feel something, and you’ll start to build a brand relationship with them. You can do this by sharing interactive stories related to the inspiration behind your brand or via showing behind the scenes of your workspace.
- Stories make your audience stay
Interactive stories grab user attention and make them stay to know more. According to an Instagram story report, sharing up to 5 stories a day holds retention rates at or above 70%. You can post stories on various social media platforms including your websites. For a website, you can use easily available templates available on Amplayfy which makes interactive stories while keeping a cohesive mobile responsive presentation.
- Repurpose your content
You can give our old content a new life by repurposing it in the form of your stories. It saves time and can boost SEO. You can do this by sharing snippets of your blog with imagines or convert them into a video. This increases the chances of being understood and noticed, which increases brand recognition and encourages your audience to convert.
- Interactive stories help you describe your work
We’re all tempted to describe ourselves and our work in glowing terms. We believe that if we tell people about our awesome business, they will believe us. That is not always the case. Instead, say a story and let the viewers come to their conclusions. For instance, you can share stories of your employees sharing their experience with the work environment.
Elements to make an Interactive Story
- Make it relevant
It is difficult to think of a single story that will appeal to everyone on the planet. Concentrate on your target audience instead. What issues does your buyer face? How do you present the answer in the most convincing way possible? Both of these questions are critical in creating a storytelling technique.
- Personalization
The brand personality is the collection of human values and features of your brand. This is “who” your customers talk to when they are interacting with your business. Your story should show the qualities that distinguish you from the competition and make you genuine. It should show the ideals that you represent as an enterprise and why you do what you do.
- Supporting data
Showing data adds weight to your stories. Survey and plan your client’s journey and then use it to build the story of your hero. Gather feedback from your past customers and then use it as an ideal, validated help to build your brand.
Tools that can help you with it
Tell stories about your products and services, share your thoughts with the world, discuss blog posts, and add tutorials on how to fix problems or something else you want to share with others. For this, you will need a tool such as Amplayfy.
Amplayfy allows you to display your ideas uniquely. Using the Story option, you can make your brand more approachable by documenting your journey. Interactive templates can be easily customized according to the brand and can ensure mobile responsive presentation. These stories are made in a single place and can be shared on all social media platforms, and client websites.
Conclusion
Interactive stories are one of the most effective forms of capturing, supporting curiosity, and inspiring action. It can break through single-handed marketing messages and help you develop positive, lasting relationships. You connect your target audience and interact with them on different platforms. You can use templates from Amplayfy that ensure mobile responsive presentation and create unique stories for your brands.
