A calculator may seem like a simple tool, however, it’s a versatile tool with uses to grow and simplify your business. An interactive calculator is a tool that guides your customer to the bottom of the sales funnel. Website visitors request an estimate of how much goods or services will cost them. The tool performs calculations based on data supplied by the user. It’s like a widget on your site that can be easily embedded on your site. Visitors’ can perform calculations covering the range of health, ROI, finance, and many more. Here are ‘7’ reasons why you should invest in an interactive calculator for your website:
- Generate leads:
Calculators create an engaging experience where you can demonstrate the value of your product. The calculator integrates seamlessly into your existing website and is able to convert visitors into leads. You can change the style and layout to give yourself complete control. By receiving an e-mail for the leads, it becomes possible to follow up easily.
- Online payments:
You can connect your calculator to your PayPal account to receive online payments. Using self-service pricing calculators and online payments can streamline your sales process. You can collect all billing information with a complete checkout.
This increases your online sales while also improving your cash flow. The Amplayfy platform makes it simple to create a price and payment calculator for your products or services. You can easily embed this on your website.
- It pushes you to a higher ranking:
Amplayfy ROI calculators include built-in SEO, which aids in ranking. Apart from that, calculators increase visitors’ interaction on your landing page, which translates to a higher chance of ranking higher in search engines. You can improve your relationship with your audience by engaging them with more shareable content.
- Short and sweet solutions are effective:
Calculators provide simple, measurable solutions to your audience’s problems. The interactive structure gives a unique experience without reading a long-form copy.
95% of B2B buyers prefer shorter content forms these days. Calculators are also better for you because they are evergreen and never go out of style. They can also generate more personal and social shares because they provide value to your audience and their peers.
- Transparency fosters trust:
Calculators provide the transparency that fosters trust in B2B marketing. It provides a level of transparency that makes trust a defining feature of your customer relationship from the start. A calculator gets right to the point and addresses your visitors’ central concerns. It’s about answering the most important questions and being completely honest about them.
- Personalized experience:
In B2C marketing, you must provide the user with a one-of-a-kind experience to ensure that he is satisfied when he visits your landing page. Assume your customer is looking for ways to increase your company’s ROI. An interactive calculator will show the errors and the relevant solutions that can be used to improve results. As a result, you can provide your visitors with a unique experience and personalized answers. This ensures your user has the best experience and, as a result, increases conversion and customer loyalty
- Save time:
Your visitors’ days are no different from yours. The quicker they access the information, the better it reflects on your company. A calculator campaign on Amplayfy saves both you and your visitors’ time. Your visitors get complete information at the touch of a button, and if they have any questions, they can contact you. You save time as it takes minutes to set up your own interactive calculator.
Conclusions
With the calculator campaign on Amplayfy, you not only provide business customers with immediate service and personalized attention, but also collect a set of specific information about their current situation. Securing this type of data can completely transform your marketing strategy. Rather than working by trial and error, you can finetune marketing plans with information about the people on your website and their specific circumstances. Data enables you to segment clients and inform your sales team. The best part here is that as the consumer journey progresses, you will remain in complete control.
References
B2B Content Preferences Survey: Buyers Want Short, Visual, Mobile-Optimized Content
