There’s a saying called “Customer is King”. The meaning of this saying is that businesses need to be customer-centric. The one way to execute this is by working on the feedback given by customers. However, the main question here pertains to getting actionable advice from your customers.
Surveys may seem old, but they are the simplest tools to find what your audience really thinks. The questions you ask can provide you with a clear perspective on your future decisions. Surveys can assist you in determining what your customers expect from you. It assists you in identifying key points and provides data on which you can plan future marketing campaigns. Surveys are versatile for any field. They help you learn about customer satisfaction and generate ideas for future content.
The following are the ways to get actionable advice from your customers:
- Use survey widgets
People are more likely to click on a pop-up than to fill out a generic survey forum. You can use survey widgets to collect insights from website visitors while browsing a website or using a web application in a non-intrusive way. Popup surveys are more difficult for visitors to miss, resulting in higher engagement. Another distinguishing feature of such surveys is that they typically consist of very few questions. Amplayfy survey widgets are quick and easy to fill out, resulting in a significant increase in response rates. No one likes to fill out a long generic form, and the Amplayfy platform will help you with that.
- Incentivize Feedback
People are more likely to provide feedback if they are getting something in return. For instance, if you fill in a feedback form for Burger King, you will get 10% on your next purchase. You can try this too. Incentives motivate people to give actionable insights. These incentives show that you appreciate your customer’s time for filling out your survey. Overall, it turns into a win-win situation for both parties.
- Social listening
Social listening is the monitoring brand on social media. It helps brands to know what their customer’s saying. It tells what customer feels about the brand, the pain points on the customer journey, and provides them with actionable insights to improve their customer experience. It is an element of research of the audience. You leave a lot of valuable insights on the table if you don’t check your social media. Your clients tell you what their brand wants.
Insights gained from social listening are hugely beneficial for all brands. Therefore, it is natural that you should work on the insights which you can gain from social listening.
- Customization
Using Custom Variables is a way to personalize a survey for your reader. Custom variables enable users to enter personal data at the beginning of the form, which customizes the survey for them. For instance, if you capture someone’s name, you can use it to address that person in the survey questions. Custom variables in logic-based surveys take data from one question to customize the next questions.
- Using live chat software
Live chat enables you to always be available to your customers to understand their needs. You can see who is on your site in real-time and start chatting with your customers. Site visitors can click a button to communicate in real-time with online service agents via live chat. The most important aspect of a chat-enabled tool is that it allows you to be available to your clients.
If you try to assist customers via live chat, you will receive immediate feedback.
Conclusions
Not everyone is going to answer your survey, and that’s okay. Always try to add a fun interactive element to your survey. You can use it by adding images, emoticons and by changing the tone of your questions. The human brain prefers images over text. Using relatable images in feedback form can help you get actionable responses. Emoticons can be used as a supplement to increase engagement. You can do plan all this with a survey campaign on Amplayfy. Our surveys allow you to ask individual choices, multiple choices, and open questions. You can give it a try by creating a free account on the Amplayfy platform.
