Running your e-commerce business online today is easier than ever before, but only if you understand how to convert users into buyers. Getting people to visit your website is the first stage. You must also convert visitors into customers and keep them engaged with interactive content so that they will return.
If your current website is not generating the required leads, then you need to work on simplifying the customer journey. Before they spend their money, your customers must first get to know and trust you. Here are five solid ideas for converting your traffic into leads:
- Be active on your website:
Interactive nature and high quality content are perfect for targeted traffic on your website. Visitors will not stay on your website long enough if you are providing static content. It also implies keeping your content up to date, for it to provide value.
Having interactive content like interesting quizzes, games, polls, and forms engages your visitors. It makes them stay longer on your website, which is good for your SEO too. You can preplan your content with Amplayfy campaigns; here you will get different customizable templates to create content to engage your audience.
- Social media:
Being active on social media creates brand awareness. Social media provide a way to connect with directly your target audience. From that, your audience can go to your website to buy your products. The key here is to provide value with your content. You can share memes on Twitter and can show the uses of your product in an Instagram video. You can engage with your customers directly and can solve their queries which create social proof for your brand. It’s a great way to provide interactive content while connecting with your audience. You can take feedbacks for your future content and can also curate products that your audience wants from you.
- Show testimonials
Testimonials are a great way to build trust in visitors. It strengthens your brand and provides value to your visitors. It’s surprising how many valuable testimonials you will be able to collect. You can do this by asking your audience. You can go through discussions generated by your blog. When you get a new testimonial, make sure to share it with as many people as you can in as many places as you can. It will serve two purposes. First, it will strengthen your online presence, and it will serve as a thank you to the person who took the time to write the testimonial for you.
- Provide clear calls to action:
The call to action is a critical component of a webpage, serving as a guidepost that instructs the user on what to do next. Without a clear CTA, the user may be unsure of the following steps to buy a product or sign up for a newsletter. They are more likely to abandon the site without completing their task. A call to action tells potential customers what action to take next and reduces friction as the user moves down the sales funnel.
Calls-to-action, or CTAs, can be added to any of your existing content to increase the effectiveness of each effort at converting leads. It’s critical to remember that effective calls to action encourage visitors to take desired actions.
- Conversion forms for your website:
Interactive forms allow people to sign up for your email newsletter, join your mailing list, or download a free offer. There is no magic number for how many fields your forms should have, but a good rule of thumb is to collect only the information you indeed require. In most cases, this will include the visitor’s name and email address. Consider including a privacy statement stating that your visitors’ email addresses will not be shared or sold. The Amplayfy platform helps you to create such interactive forums for your audience.
Conclusion
The Amplayfy platform provides you numerous options to create interactive content pieces such as submission forms, quizzes, games, survey widgets, and many more. You can ask people to rate their experiences or a section to give suggestions and work on the given feedback to improve customer experiences.
You may even use a pop-up reminder to get people signed up for your newsletter. Although these feedback tools have been available in print form since long, there is literally no substitute for intuitive user interfaces like Amplayfy.
