The not-so-secret weapon of strong sales development is content. It’s the best way to motivate leads down the sales funnel and invigorate your sales process, with higher engagement and deeper data than static alternatives.
By using interactive content you can increase revenue by moving a higher percentage of prospects through each stage, causing your marketing efforts to do more and work harder.
Any type of content that a user actively engages within some way is considered interactive content. In contrast to more passive forms of inbound marketing, such as blog posts, podcasts, and videos, in which the user simply reads, listens, or watches. It’s is a two-way street between the content where users participate in various quizzes, games, feedback forms, and many more.
Here are 4 ways in which the interactivity of content affects your sales funnel:
- Lead generation
Interactive content converts 2 times better than static content. The content’s interactivity keeps the audience interested for a longer time. It can be highly personalized, even in real-time. Furthermore, the dynamic nature encourages the user to interact with it, leading to a rise in user engagement.
Apart from the above, interactive content also provides an engaging experience that allows you to demonstrate the value of your product. Visitors are converted into leads as a result of this. For instance, you can do various quizzes and games on your existing website. To give yourself complete control, you can change the style and layout. With Amplayfy, you will receive lead analytics and an e-mail containing all of the lead’s information. You can easily follow up with them if you have this information.
- Personalized experience
To ensure that the user is satisfied when he visits your landing page in B2C marketing, you must provide him with a one-of-a-kind experience. Interactive content enhances the user experience, which means that your brand will be known for offering something unique that provides users with relevant experiences. The immersion of your audience in your content can awaken the senses, bringing your brand even closer to consumers.
Assume that your customer is trying to increase the ROI of his company. A calculator will display the errors as well as the solutions he can use to improve the results. As a result, you can offer your visitors a one-of-a-kind experience and personalized responses. This ensures that your users have the best experience possible, which increases conversion and customer loyalty.
- It’s all about data:
The more data you have, the better user experience you will be able to provide. More in-depth interaction allows for more complete and data. You can find out lead analytics, the performance of specific actions using interactive content. Of course, it makes it easier to conduct customer satisfaction quizzes with confidence that your target audience will respond. Data enables sales teams to target qualified leads that are ready to purchase. In the meantime, your marketing team can continue to nurture individuals who require more time down the sales funnel without making a pushy sales call.
Data-driven segmentation is used to encounter buyers in their purchase journey by. This also makes sales emails a breeze, allowing for simple personalization while saving team time.
- SEO content:
Experts are beginning to recognize that traditional methods of SEO are rapidly changing. With each algorithm update that Google releases, it becomes more difficult to rank on SERP. User behavior is constantly changing, and their attention needs to be captured through new interactive quizzes, videos, info graphics, and anything else that fits your brand. Remember to share these on social media, run paid ads, send emails, and so on. This will increase referral traffic and raise the visibility of your brand to benefit SEO.
Conclusion
As marketing assumes greater responsibility for delivering business results, it’s natural for many of us to consider how our content can help the sales process. Amplayfy interactive content provides your sales team more opportunities for content personalization, incredible insight into buyer profiles and preferences, higher conversion rates, and increased social shares. Not only that, but the content’s interactivity keeps the audience engaged for a longer period of time. It can be highly personalized, even in real-time. Furthermore, the dynamic nature of interactive content encourages the user to interact with it, leading to enhanced user engagement.
