Sales funnels are probably the most discussed topic in the sales and marketing industry. And why wouldn’t they be? According to Salesforce, almost 68% of businesses never fully implement a sales funnel. And more than that, 79% of leads generated from their marketing strategy never get converted into sales. Do you think this is a mere coincidence?
Well, no! It is clear and proven that without a sales funnel, converting leads into customers is challenging. And that is what sales funnels do. They are a visual concept that plans a user’s journey from seeing an offer to purchasing it. But the journey is pretty challenging and time-consuming too. It is where interactive content comes in to overcome these hurdles.
What is Interactive Content?
Interactive content is not a secret weapon anymore. It has had a significant impact on strong sales development. Unlike traditional passive inbound marketing strategies like blogging and vlogging, interactive content focuses on a more active participation by the customer in the process.
While blogging, podcasts, or videos require a customer’s silent participation like reading, listening, or watching videos, interactive content provides a different approach. Here a customer gets to interact actively with the following methods:
- Quizzes
- Calculators
- Games
- Surveys
- Interactive videos (Like choosing what to do next)
- Contests
Thus, these methods bring a higher engagement and drive leads down the sales funnel while stimulating your sales process. Also, interactive content gets you deeper data of your leads and helps you bring a better buyer’s persona.
4 Ways Interactive Content is Transforming the Sales Funnel
- Gives You an Enormous Opportunity to Personalize the Strategy
Interactive content lets you personalize the lead’s path at every turn. For example, you can set multiple questionnaires, each with a different leading destination. It offers a more unique and satisfying outcome to the lead, and they get something precisely of their own choice.
A report suggests that 78% of customers like to build long-term relationships with companies that offer customizability. Even in the case of B2B marketing, there are 40-45% opt-in chances with these interactive content when they get customized choices. Simply put, the experience is just like an in-person conversation.
- It Helps You Gather More Valuable Data
With interactive content, you get data with every question that a lead answers. This data is precious for marketing. Even if you don’t get a customer, you can at least notice at which stage the lead quits answering. You can further use your marketing team to nurture those leads and get something unique for them. And for those who have gone through the whole process, you get detailed data which will help you keep a better follow-up.
- It Educates the Potentials
Education plays a vital role in moving your leads through the sales funnel. But how? If a customer is not aware of what he/she might get from you, they will likely quit. Educating them about their profits and prospects will help you attain their trust.
For example, suppose someone has a solar panel business. The problem with solar panels is that most people don’t know the prospects and profits.
So, the business owner can simply add a calculation as interactive content. By filling in certain details, the lead can see how much he/she can save on electricity bills by installing solar energy. It certainly prompts the lead’s desires and increases the conversion rate.
- Enhanced Social Sharing
There is no doubt that social media marketing has quickly replaced traditional advertisements. With more and more people joining social media platforms every day, the prospect is getting only higher. A survey shows that interactive content has a 15% share rate on social media. Social media marketers can easily use this content to build and fortify the relationship between consumers and companies by making the process more fun.
Conclusion
With the increasing demand for marketing, it has become more necessary to deliver quality results to the sales team. Interactive content boosts that possibility of lead conversion by 40% with efficient interactive marketing strategies. It also helps you provide a more personalized user experience and gets you detailed data, a high conversion rate, and increased social sharing. To Create Your Own Interactive Content visit Amplayfy
