In the current age of online business interactions, leads from traditional sources are pretty much dead. Businesses are stuck in the loop of following marketing protocol, with no productive leads in their hands. A good reason for the lack of any relevant leads can be the same old blogs and content flux all over the web.

With users faced with the same kind of content from many creators and brands, there’s very little convincing them to engage. A lot depends on your brand, target audience, and what you offer. But there are some new ways that you can put in place to generate leads.

Here are 5 ways to muster more relevant leads through your interactions with your target audience. Implement these within your content to get strong leads that would be more likely to convert.

1.  Attractive Landing Pages

A landing page is the face value of your brand. This is the page that brings in visitors or is a standalone page for the purpose of conversions. While the rest of your website or blog could hold content and information as you’d like to present it, landing pages should be kept succinct and attractive to retain leads.

An aesthetic color combination, clean UI, and concise text on the page can do more for steering leads in your direction than you’d think. With several fraud and third-party websites in the running, a polished and attractive landing page indicates credibility and genuineness.

2.  Interactive Pop-ups

Getting a lead or potential leads to share their information can be a tough job if you don’t get creative. Traditional lead forms are no longer entertained by users. In fact, users tend to click out of these fast enough. Interactive pop-ups can be a good replacement for this aspect of lead generation.

A gamified pop-up interaction such as spin-the-wheel for a code, or Yes/No interactions, floating bar, lightbox, or even scroll-in pop-ups can do the trick. These do just enough to get visitors to interact and help you gain information to contact them. The only thing to keep in mind is to keep it concise. Ask only for an email or a few yes/no questions. Too much to do will deter them from even interactive pop-ups.

3.  Quizzes

From the early era of a variety of Facebook-type quizzes, there’s one thing we know- people love quizzes. Whether it is a quick personality quiz to determine which movie character they are like or an IQ quiz that compares theirs to Einstein, they are here for it.

The idea of using quizzes for leads is to slip in an entry to capture their emails and/or name. The quiz itself has to be created for the target audience you’re seeking. Customize it and make it visually engaging for more relevant users to engage and drop in their emails for creative quiz results.  In case you want to create one then Amplayfy offers a wide range of picture-based question formats. They are ideal for generating engagements.

4.  Interactive Content

Another way to get prospective leads to interact is by introducing various interactive elements within your content. This could be in the form of yes/no or other polls, videos, infographics, mini-games, or contests within your content.

There are several apps and tools that you can find to create these interactive content elements and customize them to a high degree. The idea here is to ensure that the engagement becomes two-way and the user feels like making a real interaction. Such dynamic forms of engagement can be great for getting convertible leads.

5.  Engage Your Audience

Last but not the least, your content needs to be engaging. Whether it is through stories and pictures on social media handles, or full-fledged blogs and websites, figure out a way to engage with your relevant audience.

You can use relatable references and stories, a certain theme or setting, a popular example, or even a personal experience to appeal to your audience, Original content that is relatable and engaging is most likely to turn up many leads from the right direction.

Conclusion

Thus, leads are only as dead as you let them be. While there’s no guarantee about how many leads would convert and what the actual business interaction will be, you can sure do your bit to capture them in the first place. Use these above-described elements to engage your audience and drive more relevant leads for your brand effectively