{"id":98,"date":"2021-04-29T09:28:40","date_gmt":"2021-04-29T09:28:40","guid":{"rendered":"https:\/\/amplayfy.com\/blog\/?p=98"},"modified":"2021-04-29T09:28:41","modified_gmt":"2021-04-29T09:28:41","slug":"the-4fs-of-content-differentiation","status":"publish","type":"post","link":"https:\/\/amplayfy.com\/blog\/2021\/04\/29\/the-4fs-of-content-differentiation\/","title":{"rendered":"The 4Fs of content differentiation"},"content":{"rendered":"\n
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I was recently talking to a new content creator who was complaining about how it was difficult to make their content stand out in a crowded space. They were looking to move out of their core domain and carve out a new micro niche with lower competition.<\/p>\n\n\n\n

I discouraged them from doing so. If a niche has lower competition, it is probably for good reason. It is likely something that very few people are interested in.<\/p>\n\n\n\n

On the other hand, if your core area of expertise has high competition, I would recommend treating it as good news. People are interested in the expertise you have to offer. But, the problem of standing out from the crowd still remains.<\/p>\n\n\n\n

We, at QuoDeck, use the 4Fs to differentiate our content marketing efforts:<\/p>\n\n\n\n

Focus:<\/strong><\/h3>\n\n\n\n

Choose a particular user group and write for them.<\/em><\/p>\n\n\n\n

For this strategy, you need to have a clear understanding of your audience and their segmentation. You have to first identify exactly what each of these segments is looking for. And then, based on your expertise and comfort, choose one of these and figure out what you\u2019re going to write for them.<\/p>\n\n\n\n

For example, if you are a food blogger, what if you write about athletes and the food habits that they should follow?<\/p>\n\n\n\n

https:\/\/www.eatright.org\/fitness\/sports-and-performance\/tips-for-athletes<\/a><\/p>\n\n\n\n

Function:<\/strong><\/h3>\n\n\n\n

Choose a specific problem and write on solving it.<\/em><\/p>\n\n\n\n

Speak to your audience to understand their pain points. Then target a specific use case or a problem that needs solutions and build yourself as an authority on that. Do primary and secondary research and publish your findings. Work with other experts and collaborate with them. Join communities that focus on the pain point and contribute to them. And write copiously on the problem and the possible solutions.<\/p>\n\n\n\n

For example, if you are a e-learning content creator, what if you write about all the things one can do to increase completion rates of courses?<\/p>\n\n\n\n

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4 Micro-Learning Strategies For Employee- Engagement<\/a><\/div>\n<\/div><\/figure>\n\n\n\n

Form:<\/strong><\/h3>\n\n\n\n

Choose a unique form to create content in.<\/em><\/p>\n\n\n\n

Not all blogs need to be long form writing. Explore using alternative content forms. You can create infographics, quizzes, recommendations, videos, podcasts, etc. There are easy content creation tools (Canva<\/a>, Audacity<\/a>, Construct<\/a>, Amplayfy<\/a>, Powtoon<\/a>, etc.) that allow you to create content in these formats free of cost.<\/p>\n\n\n\n

For example, if you are a travel blogger, what if you created quizzes about different travel destinations and what you can do there. And then, maybe stitch those quizzes together into a game like “Where in the world is Carmen Sandiego?”<\/p>\n\n\n\n

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Travel Quiz – Around the World (25 Trivia Questions) – Play Online<\/a><\/blockquote>