Are you not getting enough traffic on your site? Well, that’s not good if you are a business owner. A DemandGen 2015 content marketing survey states that almost 75% of B2B businesses depend on content as a research medium while making a purchase decision. But it is also interesting that 63% of businesses lack any documented content marketing strategy.
Undoubtedly, these companies hardly see any profit at all. While content marketing can help a business tremendously to drive traffic, generate leads, increase trust and sales, it is also important that you have a strategy. Let us not forget marketing without a strategy is a shot of luck. So, check out these targeted content marketing tactics that will dramatically improve your business.
Best Content Marketing Strategies
Target Your Goal
Knowing your goal is one of the most important parts of making a plan. When you are strategizing anything, you should have a clear vision of what you want. In content marketing, you can target to gain more traffic or increase your sales.
In this process, you have to create a content statement. It defines what your content is about. For example, suppose you offer a digital marketing course to beginners. Your statement can be as followed:
“We offer beginners the best digital marketing courses.”
Once you have a clear mission statement, you will know your target. Having a clear understanding will also help to create a better strategy depending on what you offer.
Generate Fresh and Quality Content
Now, once you know your goal, focus on the content itself. Content is the base of content marketing. Whether you are writing a blog or creating interactive content, this should be unique and fresh. It should be well-researched with key selling points. Also, focus on link building to increase the trust factor and gather more traffic.
The goal is that most readers only read the peak points or headlines of one content. You only get 15 seconds to draw someone’s attention. In that sense, if you put valuable key points in your content- which are also unique- the reader might read the whole of it. It increases the content value.
Know Your Audience
You cannot make a plan unless you know what you are dealing with. A business should have a clear understanding of its audience. When you are writing a blog, you should know what your content is about. Only then can you target a specific audience.
So, you must build a buyer’s persona (we have discussed later). It will help you understand which kind of audience you should target. For example, an awareness campaign will be totally useless for your loyal customers.
You can start with collecting the demographics of your audiences. You can further collect their age, preferences, education, income, and gender type details.
The goal is to make sure the content marketing is bringing targeted results from valuable audiences.
Gather Customer Responses
Collecting feedback plays an important role in content marketing. It helps you understand your customer’s priorities. You can also collect more data from them through this process.
You can use interactive content for gathering feedback. You can ask questions like:
- How helpful is your content according to them?
- What are they specifically looking for
- What improvements they can suggest
These responses will help you understand your readers or customers from a closer perspective. It will also help you create a better buyer’s persona.
Build A Buyer’s Persona
Once you know your target audience, have collected the demographics and other data and gathered the feedback, you are set to create a buyer’s persona. The buyer’s persona will help you understand your audience better. It will also help you target content better. Targeting content with a well-assessed buyer’s persona helps to generate more leads.
Take Part in Discussion Forums
If you are avoiding forums and discussions, you are missing out a lot on content marketing strategy. These platforms provide interactive discussions where a person tries to find something to solve problems. You can provide valuable information there and direct traffic to your website.
Keep Evolving
A strategy should always be ready to evolve. You can use the A/B planning technique where you make two plans and assess both closely. The one that runs better should be the primary one. Also, keep evolving the plans. Introduce new methods and try to observe others. Thus, you can create more effective content marketing strategies.
Conclusion
A content strategy is not something definitive. The excellence of your plan depends on your creativity, experience, and knowledge. These targeted content marketing tactics are the best practices that will dramatically improve your business. So, take a leap and ready yourself to see the most effective outcomes when you implement these in your content marketing.
