Today you cannot make any reader stop by your website just because you have quality content. People now treat time as currency and won’t waste their attention on anything that is not appealing. Any website they should visit has to have quality-edge, personality-driven engaging content. Anything less than that, and your reader will hop onto the next option even before they blink.
This shift in content marketing has both good and bad sides. As content marketers, our job is to find and create more appealing ways to attract and engage leads to convert them into customers. And that leads us to the new future of content marketing: Interactive content.
So, have you considered using those? If not, then here are 5 reasons why interactive content dominates content marketing. This blog is about interactive content and its importance.
What is Interactive Content?
For those who don’t know what interactive content is, here is a short description. Interactive content is a type of content where people actively participate instead of just passively consuming it.
Some example of interactive content are:
- Personality quizzes
- Quizzes
- Surveys
- Games
- Polls
- Interactive infographics
The main purpose of interactive content is to increase the conversion lead. And how does interactive content do that? Since people participate actively in this, their engagement rate is high. It leads to better conversion of leads.
Reasons Why Interactive Content is Dominating Content Marketing
1. It is More Engaging
The very first swing played by interactive content is that it is far more engaging than traditional content. For example, a person will more likely interact with something than reading a blog. So, when you pick interactive content-like quizzes for your content marketing, you will get better engagement.
So, with interactive content, a person no longer passively consumes it. Instead, they participate and engage with your content, which increases the chances of lead conversion. Thus, interactive content is dominating content marketing by creating more engaging marketing campaigns.
2. No Ad Fatigue
Repetitive ads are something that annoys people a lot. According to estimation data by digital marketing experts, an average American gets exposed to around 4000 to 10,000 ads every day. With the increasing demand for digital marketing, it is only common to see this many ads. But the question is, does it have any negative impact?
Well, it sure does. After all, people always want something fresh. Interactive content plays its part right as a breakthrough. For example, see this quiz: How Would You Die In “Game Of Thrones”? Does it look like an ad to you?
No, it is more like a casual personality quiz. But if you think about it, you will see it is an ad targeted to the new and old fans. Thus, interactive content can relieve ad fatigue and make your advertisement more engaging.
3. It is Simple to Create
Creating interactive marketing content is probably the simplest job ever. If you compare it to traditional blogging (another essential part of content marketing), you will see that an average blog post takes around 3.5 hours to complete.
But, with the best content creation tools like Amplayfy, you can create interactive content within minutes. It is as simple as drag and drops, yet more powerful than blogging. Here is a list of different interactive content tools in the market:
4. Boosts Brand Awareness
Branding is necessary for anyone to boost their business. A survey by Content Marketing Institution (CMI) done with 20,000 marketers on interactive content states that 73% of marketers agreed that it enhances retention of branding. So, there is no doubt that interactive content can reach a wider audience within a little time. And when it does, it bears your brand message, which is again important as an efficient content marketing strategy.
5. Captures Relevant Data
Data is still the heart of content marketing. Without authentic and high-quality data, you cannot plan your journey ahead in marketing. Interactive content helps you collect this data by engaging your audience. You can also easily customize this content for personalized responses.
Conclusion
Interactive content is the new future of content marketing. Since this content makes your audience actively participate, it generates quality leads and offers a better conversion rate. It also increases the ROI and gives your campaigns a boost.
It is why and how interactive content is dominating content marketing. That said, we hope it was a fruitful discussion that would help you in your endeavour.
