The world, and the internet, in particular, is full of content creators who create amazing content. Those are not only well researched but also provide loads of value. But one thing most of them fail to do is to promote that perfect content. In simple words, they forget the fact that the term “marketing” is still present in content marketing.
In this respect, there are several techniques for content promotion, but how about using some creative ways to do so? This will not promote your content but also help you stand out from the crowd!!
In this blog, I will tell you about 7 Creative Ways to Promote Your Content. Let’s read on to know more!!
1. Engage with the community
This is by far the best and easiest way to ensure that your content reaches more people in a short span of time!! Join groups on Facebook, Reddit, and LinkedIn relevant to your niche, converse with the people and suggest your content ideas. But be as natural as possible so that it does not sound like a promotion.
P.S: Even Pinterest has some specific boards that you can join.
2. Customize for the platform
One mistake that is even made by the content experts is posting the same content on all platforms. They forget to understand that every social media channel has its recipe for success. For instance, Twitter should have more action words, just 2 to 3 hashtags, questions, and author names. While, Facebook should have a high-quality image, call to action with no hashtags. In all, understand the requirement of the platform and then promote.
3. Use visual content format
You would be surprised to know, but almost 65 percent of Google users are visual learners. And blog post with visuals gets 95% views!
In your case, there is no need to spend hours or weeks creating new video content. Instead, create short and informational videos from your top-performing blogs and promote them on different channels.
Need help with visual creation? Amplayfy has many templates that can be used by you to create powerful experiences for your audience.
4. Create infographics
And in case of video creation is challenging for you, then simply opt for infographics. You can then upload them on infographic directories like Visual.ly for free, thereby reaching a massive infographic-loving audience in no time.
P.S: listicle- and “how-to”- blogs are some of the best formats for infographics.
5. Create polls and interactive quizzes
This is one of the best forms of interactive content marketing, which can also promote your content. You can use them to gather opinions about your content. In the long run, it can also help to create a genuine connection with your followers.
Infact, Amplayfy has loads of templates available for creating polls, interactive quizzes, and surveys to get feedback from users in a unique way. Try them out and get access to quality analytics.
6. Reach out to influencers
With this you can generate a massive following and also give social proof to your brand. Just connect with your favorite influencers who can be the right spokesperson for your brand. And see if you both can agree to cross-promote each other’s content.
7. Create brand advocates
Your company’s brand advocates can be none other than your employees or partners who share your content in different channels. Research suggests that they can do better to you as people prefer trusting the opinion of an individual than a company who toots their own horn.
Wrapping up
Always remember, content creation and its promotion run side by side. Try to maintain a balance between it, and you will rock. With this, I wish you good luck with your content promotion strategies. If you have any queries or something to add then do comment below
