The world of digital marketing involves a lot of processes. However, many think that this world is limited to just making sales.
This is where they make a mistake. After converting potential leads to sales, it is of paramount importance to ensure consistent engagement and retention among users.
Why are retention and engagement essential?
A study stated that among organizations who work to further develop their customer experience, 84% of them reported increased income.
The experience of a customer is fundamental for purchaser engagement. Unfortunately, we’ve all had awful encounters with organizations that have caused us to swear never to return!
Standing by too long while talking to customer care, online checkout that was excessively muddled, and a failed transaction are some of the examples of poor customer engagement.
So what about making some great ones?
So this is why you need to start working on your engagement and retention. In this article, we will be discussing five steps to better engagement and retention.
5-Step Guide to Better Engagement & Retention
1. Catch hearts and brains with video
Video is, without a doubt, the most remarkable marketing device accessible. The secret to incredible engagement is extraordinary video storytelling.
While the digital world has definitely changed the way we live, some essential human characteristics won’t ever change, specifically, the love for stories. It’s the way we figure out the world and all that occurs around us.
Organizations that make intriguing or moving stories with their videos will further enhance customer engagement. Apart from that, it’s likewise significant which audience you decide to recount those accounts too. Consider targeting videos via social media or advertising.
2. Use message pop-ups
Engaging with customers adequately at times implies reminding them about what you have to bring to the table.
Also, message pop-ups are an incredible method to do that. The normal US app users get 46 pop-up messages a day, and 32% of clients will receive disabled message pop-ups if they get more than five notifications per week.
Pop-up messages are short messages that “spring up” on a client’s work area screen. They can be utilized to advise customers about discount offers, occasions, or news. Customers should subscribe to get pop-up messages, which implies they are deciding to engage with the brand.
The following test creates message pop-ups with a convincing offer that will energize the customer enough to tap on it and connect considerably.
However, keep in mind that you would prefer not to barrage customers with too many pop-up messages. So to segment them into particular groups to send the best messages for them.
3. Make your content more visual on social media
Aesthetics are everything nowadays. Visuals play a very important role in people’s minds. When you target your customers through social media like Instagram, ensure to follow a proper theme to give those aesthetic vibes.
You can use tools such as Canva to design visually creative posts with amazing templates. Likewise, you need to organize all your content in IGTC, story highlights, and reels. Nowadays, reels are the new trend.
So get your hands on the latest reels and try connecting with your audience on that basis. Reels are the best example of interactive content.
4. Use discounts and offers
About 93% of Shoppers use a coupon or discount code throughout the year. As a result, you can now assume the importance of including offers and discounts while selling your products and connecting with people.
The best way of doing so is, as mentioned above, using pop-up notifications or via mails. A study states that 75% of consumers report scouring their inboxes just to look for relevant discounts.
However, here also the role of visual display is an important role. Try to include as much pomp and show while informing your customers about it.
5. Conversational Marketing
Chatbots are those robotized services that appear online to direct customers through their involvement in an organization.
They rely on AI that can imitate human conversational examples and make engagement encounters that vibe very genuine.
Regardless of whether the customer realizes that they are talking with a bot, they wouldn’t fret if the correspondence interaction is viable. What makes a difference is that the customer is being taken care of, and that makes engagement.
A vital part of doing effective conversational marketing is in the improvement of content and discussion streams. Amplayfy is also a great place if you want to devise interactive content marketing for your business.
Final thoughts
Organizations should attempt to make a feeling of importance and association with customers, to stand out for them, and work with promising circumstances for engagement.
By now, you must have realized all the steps you need to follow to enhance engagement and retention in your firm. If you have any queries or something to add, then comment below.
