It has been long that matters have started using interactive content to engage with the audience. And one such interactive content is Quizzes which are now an innovative yet effective lead generation strategy.
And these days, almost every brand, be it big or small, is using a quiz to gather consumer data and understand their taste and preferences. And what’s the harm in that?
After all, they are easy to create, and people love them. 😊
For now, it isn’t enough to convince you to implement quizzes in your marketing strategy. I need to tell you how can we make them interactive. Let’s find out more about it.
Boring quizzes are a strict no
In today’s era, you as a company have to compete with dozens of interactive content and quizzes which drains the attention span of readers? So, the only way to ensure that your quiz stands out is by making it lively and attractive.
One more tip is to add more pictures, clipart and cartoons than words. Need help with this? Check out a few templates offered by Amplayfy.
Create irresistible titles
The specialty of any interactive quiz is its pickup line. Without a good one, you may fail to encourage a lot of clicks. Some tips include: using you/your so that people connect with it instantly; use odd numbers (it is weird but true); make it challenging by using words like really, actually; keep the title short of no more than 8 words.
Brevity is the heart of a good quiz
Readers often leave a quiz if the quiz questions are too hard to understand. This may happen when the quiz is poorly-worded, or the possible answers don’t fit what has been asked. Don’t ever make this mistake. Use popular tools like Hemmingway and Grammarly to check the readability.
Follow the pub rule
This rule applies to quiz questions: ask questions as if you are sitting in a pub with your friends. This will help in ensuring that your content has a conversational question style. And the audience will connect with the quiz easily.
Use 3-minute rule
As a quiz creator, it is natural for you to get carried away and keep adding questions. But always remember, you don’t want your potential leads to losing interest in the quiz. Most lead generation quizzes follow the Three Minute Rule, which is enough time to engage with the busy and distracted users.
But again, this rule may not apply to serious topics such as health, where more questions are needed to get accurate results. But there to divide your questions into different sections.
Pro tip: If you see a drop in quiz completions, then it may be on account of lengthy quizzes.
Share your results
Result sharing is one of the most prominent aspects of spreading the word about your quiz. After all, we are talking about creating an interactive quiz and sharing results will help to drive more engagement. And that is your end goal, right? So, encourage users to share the quiz with their friends on social media.
What are friends for?
In the end, it is always a good idea to ask your friends to try out the quizzes before you post them online. They can help you with typos, confusing phrases and even image selection. Also, ask them to fill the quiz and check out their responses to ensure that they provide answers that are in tune with the question.
Parting words
Follow these small yet practical tips and tricks to help you create an interactive online quiz. Now, did you loved watching Vikings, and which character do you identify with? Isn’t that an excellent quiz to start with? Think about the above aspects and create one 😊
