With a growing pandemic, everything in the world has shifted to virtual platforms from small businesses to law court hearings, placing a pitch to education, selling products, to delivering news; everything has become virtual.
At times like that, how would you stand out in the crowd? How will you attract more customers and gain web traffic? How will you engage your students throughout the class? How do you think you can survive in this virtual race of the internet?
Anyone can become a part of the internet and put up content, but not everyone can engage their audience and give them a fantastic experience. Interactive content is the answer to make your stand in the digital world. It helps you personalize and create exciting content to make your audiences turn into potential consumers. It also enables you to analyze the market needs, demands, and consumer behavior.
How to make interactive content?
Make your content more visual
People always remember pictures better than words; that’s why it is easier to connect with pictorial or visual content than a plain write-up. Adjust the amount of content you are going to use by adding images related to it. With the help of pictures, you can create discussions and explain things better.
Today many marketing experts claim to have creative mood boards, storyboards, and color boards to pitch a sale rather than just data. Create content to make the audience curious and interested.
Use live chatbots
When you create a website for your eCommerce store, have live chatbots for the customer to clear their doubts and navigate through the site. By providing chatbots, they will have the assurance that the brand cares for them and will help them in any step of the purchase.
Chatbots also help you to understand what kind of customers come to your site and what different ways you can make them attracted to your brand. Chatbots are exciting interactive content that benefits both the seller and buyer.
Offer gifts to the customers
Who does not like discounts and offers during shopping? Just imagine a pop-up during shopping that says find your deal for the day or spin the offer wheel to get big discounts. Won’t you be intrigued and try it out?
Create fun-filled games that make their shopping fun and productive activity. Even a 3% discount is considered significant if they win it through a game. And guess what, ask them if they would like to share it on their social media handles as who does not like sharing achievements online, Right?.
Make sure you display your discounts bigger than your actual price and use pop-ups on both sides of the screen to display the festive sales, offers, and bonuses.
Collaborate with interesting influencers
Be it eCommerce stores, banking websites, or insurance, collaborate with the right people who are perfect for the brand. The influencers should not contradict the brand identity or degrade the brand image. Make advertisements, organize interviews to express their opinions about your brand, and make them promote your site. Use their social media handles to increase your brand awareness and gain more web traffic.
You can also make exciting brand videos of the influencers, make them promote brand games, and create a new hashtag to reach out to greater audiences. Collaborating with influencers will help you come up with interesting and exciting interactive content to boost your organization. You can use Amplayfy to come up with mobile-ready interactive content with no code systems.
Use interactive tools
Use interactive tools to make your teaching sessions very engaging and productive. You can create exciting quizzes, or draw polls for debates, or get feedback to improve your teaching, and even fun games to make online education fun and enlightening at the same time.
There are tools that offer so many options to create interactive content for students and offer you an ample amount of templates and designs to pick from. You can conduct product surveys or develop quizzes on your eCommerce stores for customers to express themselves.
Conclusion
Interactive content is key to connect the sellers and the buyers, teachers and students, and employees and clients. Tools for interactive content make the content creative and very interesting to engage the audience. Interactive content lets you personalize the entire data and participate in it effortlessly. With the digital world growing, it’s about time to use interactive content to gain more audience!
