In today’s internet, we are in a world full of huge expectations and desires. Often our realities contradict our expectations, be it shopping, online reviews, food, advertisements, events, products, and whatnot! As a customer, you are disappointed, frustrated, and demotivated.
Sadly, it’s the same case with content marketing today. Often marketers are unsuccessful with their marketing strategies, as their expectations are unrealistic and the power of SEO is terribly underestimated. So why don’t we clear up the misunderstanding on how content marketing works and set realistic expectations to meet the reality!
Let’s look into the common mistakes and the best solutions for them.
Look and feel
Expectation: Writing blogs and articles are easy and simple, and there is no need to change the template or font for every blog. Having similar templates will look uniform and organized. People like clean and the same format on websites.
Reality: Having too many products on one page can confuse your customer. At the same time, customers look for unique content that distinguishes itself from other content on the web. Monotonous templates, formal content, and old fonts will definitely hurt your business, market understanding, reach, growth, and marketing goals. You will lose your customer’s attention within days.
Solution: Your website needs to be very creative and have a unique color palette. Either choose a simple yet distinguished template where you can experiment with the font, the background, and its look. It does not matter what content you display, but all that matters is how you sell it!
Add images, infographics and keep the content as unique as possible. Using Google analytics will help you better understand your target audience and what kind of content grabs their attention.
Best content type
Expectation: Many marketers believe in humor being the fastest medium to connect with the audience. Make a funny blog or vlog with exciting images or actors and instantly make it viral. Marketers also come up with fun songs for the videos, new hashtags, and new challenges.
Reality: Funny videos are not long-lasting. It has a very short life cycle, and people will eventually move on to the next funny blog out there. It requires careful and strategic planning to come up with a concept that will not offend anyone and will be liked and shared by everyone. A plot that needs to be shared on all platforms is a huge task that requires a precise and clear goal.
Solution: Firstly, you will have to research a lot before you come up with a funny plot. You have to brainstorm different ideas and think about which is best and neutral in the market. Select your content for your social media handle. You have to understand that different content works wonders on different platforms.
For example, short and catchy works for Instagram, quirky and honest for Twitter, and cool and semi formal for Facebook. Use Sprout Social or Hootsuite to manage business on all social media handles. It allows you to view metrics, organize responses and schedule your blogs well ahead. Check for trends before you blog!
Attracting traffic
Expectations: Posting the best content will get the highest number of visitors with huge digital exposure, and the content goes viral.
Reality: Firstly, content marketing will become viral only if it catches the attention. There are many people who post videos on physics and chemistry, yet they don’t go viral because their videos are just a necessity for people. While most of the viral content is entertainment. High traffic is achieved when you grab everyone’s attention.
Solution: Content marketing needs patience and smart work. You will have to work with the words and the topics. Promote the content based on its native, for example: funny – Instagram, controversial- Twitter, enlightening- LinkedIn, videos- Youtube, etc.
To get higher traffic, mix your content across all the platforms, backlink them, get inbound traffic, and encourage social media promotions. SEO is your key to success in gathering more traffic. Check for the keywords and connect them to your content. Add labels, hashtags, and get referred on influential pages.
Conclusion
The fastest and easiest way to connect to customers is through content marketing in today’s world. Content writing gathers your target audience while content marketing gathers attraction. They go hand in hand and play a vital role in making your business hit the top of the chart.
But to reach the top, you have to set realistic goals and make practical attempts with both organic and inorganic content. Do research, understand market trends, understand your target audience, their responses to your websites, their needs, and requirements, and keep up with the internet pace. Use the best software and give SEO the importance it needs!
