GIFs are a very trendy entertainment tool to attract an audience. Since 1989 GIFs are being used for entertainment purposes, and till now, they are as trendy as ever. If something is in the market for such a long time, other industries also start using them. It is particularly true for different businesses. Different brands are using GIFs to engage consumers, broadcast their message, and make conversations.
How can you use GIFs to boost your business growth?
In business, using GIFs has brought revolutionary changes. If you are a new businessman, you must use these to get the maximum benefits. Various ways to boost your business with GIFs are:
Email Marketing
Every email software supports GIFs. So, instead of using a still image, try adding a GIF in your business newsletter. Thus, your marketing will be livelier and more attractive. So, you can add a GIF that explains how a product is used for better understanding. It is the best way to activate the excitement of your customers towards a product or service.
Illustrating The Product
When you are marketing your products, you need to offer your consumers a clear illustration of your products. Yes, videos can generate more leads but creating full HD videos takes more time and money. GIFs are the best alternative to such videos. There is no need to put much effort into creating a GIF, and it gives an all-over view of your product at the same time.
Moreover, most customers skip videos to save time, but with GIFs there is no skipping. So, instead of a static image, you can use GIFs to give an all-around view of your product. It also enhances your brand credibility. Amplayfy can help you create appealing GIFs to help your audience create with your product well.
Sneak Peeks
Before launching a product, creating a buzz in the market is very effective. You can use GIFs to create sneak peeks regarding the new launch and use it as an effective marketing strategy. For example, a product under veils or shrouds, which is half visible and half mysteriously covered, is enough to create a great buzz in the market.
The Functionality Of A Product
Showing a nice picture of your product to the audience will not convince them to make a purchase. You should use a GIF that shows how it works and how to use it. Some products are very tricky to use. Those are made by combining different intricate designs. You can add a GIF that explains its functionality. Thus, the audience will get a sight of your product and regard your brand as reliable.
If you are not into selling physical products, you can use the GIF to reflect the benefits of your services. So, do not make a too wordy GIF. You need to flaunt the USP of your products and services.
Tutorials
Video tutorials are very helpful for the customers. They learn how to use a product and how to maintain it. But, without clicking, no video will play. To eliminate this risk, you can use GIF. It is like a short video, where you can add the features, usages, and maintenance of your product. Thus, you can promote your products without waiting for any action from your viewer.
Homepages
You can add relevant GIFs to your homepage to make it livelier and more attractive. No one likes to read long wordy paragraphs on a website to get an idea about the products they are selling. Using GIFs will keep them engaged and entertained. But never use too many GIFs on a single page, as it will slow down the page loading speed.
Call To Action
Using GIF is the best way to draw your viewers’ attention. So, you can make a powerful call to action and lead your audience towards purchasing a product. GIFs are vibrant, colorful, and entertaining. It helps to retain the interest of your customers. So, add some top-quality GIFs to your website to make a good impression on your viewers and generate more leads.
Social Media Marketing
You can use GIFs to promote your products on social media. It is the best place to target the young generation. Use slightly informal GIFs to create entertaining content for your potential consumers and spread it on different social media to get the best response.
Conclusion
These are all the ways to use GIFs as your marketing strategy and influence more consumers. Growing a business is not easy. One needs to use different strategies to make it a success. Creative GIFs can promote your brand and bring you grand success.
