Today, digital marketing is not limited to large corporations. Small and mid-sized companies are finding ways to improve client engagement through digital marketing practices.
A robust digital marketing strategy is more flexible and affordable than the traditional marketing methods, thanks to the multiple online tools that help digital marketers to accomplish their tasks successfully. Failing to take advantage of the modern tools will keep you behind the competition.
However, having enough knowledge of the correct digital marketing tools and putting them to the proper use is a must for marketers. In this blog, I will mention about 8 free tools for digital marketers.
- Buffer
The best tip to save time in social media marketing is to schedule posts in advance. The all-time free plan at Buffer allows you to connect a profile from each network like Facebook and Twitter. It schedules 10 posts in advance for each network. It means that if you share 2 or 3 posts a day, you are that many days beforehand.
All you need to do is research and compose posts in one go and spread the updates across the week or a few days.
- SurveyMonkey
The digital marketing tool helps you convert feedback into an opportunity through surveys. It gathers customers’ insights and perspectives that are essential for the company’s growth. SurveyMonkey empowers over 17 million users and 335,000 companies to get feedback and deliver a better customer experience in 2019.
Amplayfy has multiple templates for creating interactive quizzes, polls, and surveys to collect feedback from clients. You can try them to get access to quality analytics.
- Google Analytics
Google Analytics helps digital marketers track the traffic to the website. It offers huge information related to the website visitors’ actions for free. You can check reading time by checking Time on Page.
Google Analytics also allows you to track real-time stats on who is visiting the site at the present moment. It, thus, help to frame business strategies based on audience’s actions.
- Canva
Digital marketers trust Canva for creating images for a blog post, social media, and multiple other uses. The built-in templates and optimized sizes make it easy and fast for the users. For example, you can create rectangular images for Twitter or tall ones for Pinterest.
As of 2020, 30 million users use Canva each month at 80 designs created per second.
Need help to create visuals? Amplayfy offers loads of templates to create amazing experiences for the audience.
- MailChimp
Email marketing offers a high ROI among various digital marketing tools. MailChimp is a cost-effective tool to capture customers’ email addresses. The free plan is for 2000 subscribers a month for up to 12,000 emails.
MailChimp is a fantastic landing page and email marketing tool that focuses on list building and segmenting audiences to send mails. The other free features include A/B testing, sign-up forms, drip campaigns, and media storage.
- HubSpot CRM
The tool helps manage the business-customer relationship that offers features like task and deal boards, integration capabilities, templates, and customizable views. In addition, it eases sales and customer tracking and data storage.
You do not need to update customer reports manually, making the job easier and quicker. The detailed sales activity reports and productivity enable you to analyze the way the team is tracking towards the quota.
- Trello
Trello is a powerful tool for planning and systemizing digital marketing projects. It takes very little time to set up a board on Trello and invite the staff. It lets team leader and members on the same page share the blog posts before publishing them.
Trello is a great tool to collaborate and work with the marketing team on a task. The other features that it offers for free are data filtering, email notification, activity log, and deadline reminders.
- Ahrefs
Keyword optimization is a must for digital content to rank high in Google searches. Ahrefs is a standard tool for brainstorming keywords. The tool helps you identify a website’s organic keywords, top-performing content, and backlink sources. It also estimates the traffic a competitor receives for a search term.
Ahrefs is a superb tool for competitive analysis and ensuring that the website content is up for search in Google.
Wrapping up
Digital marketers are, no doubt, the constant innovators of the marketing world. Therefore, a combination of appropriate tools can form the foundation for an effective digital marketing stack. Given that, choosing and using the best free tools is the roadmap to success in the marketing world.
