Introduction
Content marketers use personality quizzes because of their natural appealing natures. Examples include- Which Harry Potter character are you? What is the most suitable vacation destination for you? Questions like these on the Internet have been found to be very engaging for the users, and that’s what content marketing is all about. Personality quizzes have great potential to engage users and nurture leads through the conversion funnel.
One of the main reasons that make personality quizzes interesting is that they do not appear like exams where answers are either right or wrong. For instance, if the question is like the following one, there isn’t a correct answer for it:
Who is your favourite Harry Potter character?
- Luna Lovegood
- Professor Dumbledore
- Neville Longbottom
- Ronald Weasley
- Hermione Granger
Anyone who takes the quiz above becomes either more self-aware or gets a kick of dopamine for knowing that he or she is Luna Lovegood.
Secondly, the outcomes of these quizzes can instil thoughts in the user’s head. For example, a personality quiz such as the popular Myers Briggs type indicators helps the audience know how they make decisions at psychological levels. Such thoughts are often in the minds of potential buyers.
Know More About Quizzes and Content Marketing
Buzzfeed reported a staggering engagement of 82% of the users who completed the personality quizzes. Users click on the personality tests when they find them productive in terms of their age profile. The most responsive audience has been the one that includes work professionals and school-going teens. So, what makes these profiler quizzes so appealing that it demonstrates the potential to become a powerful marketing tool?
- To curate or formulate the appropriate quiz, you need to figure out your audience, which would be the ones interested to take such a quiz.
- Once clear about who your target audience is, you can prepare an appealing design. The design must be user-friendly, attractive and interactive.
- The outcome of the quiz is what your user is most eager about and if you harness this opportunity wisely, you can market your products and services in the market. Some brands also use quizzes to help their clients choose what is best for them among the available options.
- The technical part might get a bit tricky for you because the users will select different answers. Therefore, your algorithm should be foolproof to display only relevant results.
- Since such quizzes are themselves marketing tools, consider launching and publicizing them through different channels
Top Advantages of Personality Quizzes
Any marketing strategy works perfectly well only when you have something genuine to offer to your user. Your audience can derive the following advantages through personality quizzes:
- Help understand career options
For teens and even graduates, quizzes can be an excellent approach to help them discover the job profiles or career options that will suit them the best. A quiz that will help them think in the right direction can also make them click on the right button.
- Better understanding of self
Dr Jordan B Peterson, the multi-million best seller released a personality test in 2019 alongside his book- ’12 Rules For Life’. The quiz was found to be a hit among his audience, and it provided not only the rightly channelised social media strategy but also suitable personality traits.
- Know if a person can succeed in a job role
If you can help your audience figure out their strengths and weaknesses with respect to a particular job role, you become an integral part of their lives. This is when you can redirect them towards your products and services.
- Understand your clients
Formulating quizzes as a content marketing technique will also help you understand your audience better. While you can use personality quizzes for converting your leads, this format is also useful to collate necessary data from your potential leads.
Making a profiler quiz that can actually give results is a hefty task which needs client data, research, employing best practices, role of design and so much more. This calls for technology intervention and the solutions from Amplayfy. This software will not only do the work for you but also ensure flawless algorithms to display reliable outcomes. The best tests give consistent results over time, especially when it comes to content marketing.
