Recommendations are the new word of mouth, whether it’s about trending shows on Netflix or about leaving good reviews on websites. It’s all about what products people are discussing and product recommendations being valued on platforms like TikTok, reel and Pinterest. One or more of these platforms are necessary for creating awareness around your brand. In this blog, we are going to discuss how you can benefit from product recommendations through recommendation marketing.
Importance of recommendation marketing
Recommendations are the most important considerations at all points of the purchasing cycle. They cover everything, from being aware of a new brand to making a purchase. It is the only marketing technique capable of making such a point. Others, such as ads, are only effective in one or two levels, not all of them.
Regardless of the product or service category being suggested, personal suggestions and reviews are the number one predictor of purchasing decisions. Such suggestions are more useful when shared in person, but personal recommendations can also be made online. That is why it is important to cultivate positive relationships with influencers.
How can you incorporate recommendations in your content marketing strategy?
- Customized recommendations
People love to get personalized recommendations, such as the one where Netflix recommends what to watch as per personality traits. Recommendations are in the form of interactive forms, and can be used on websites to increase user engagement. You get to know more about customers and can recommend better targeted products and services. This creates brand awareness and customers share their results on different social media platforms resulting in more exposure for brands.
- Creating Content
Social networking is a significant channel in which businesses use recommendation marketing techniques. It is an excellent way to communicate with a target audience and inspire them to share their experience with others. This involves developing accounts on different social media platforms to directly communicate with consumers and clients. The big three are Facebook, Instagram, and Twitter, but depending on the company, other sites such as Pinterest, TikTok, and LinkedIn might be worth considering as well. The key is to customize the content according to each platform.
For example, if you have a makeup brand, you can create an Instagram reel to display product recommendations for the wedding season. On the other hand, you can create a video for LinkedIn to tell about the best lipsticks to wear while attending a Zoom meeting.
- Collaborating with Influencers
Influencers can also provide companies with a powerful way to improve visibility and sales. They can promote a product or service on their website, which is seen and shared by thousands or even tens of thousands of their followers. The followers trust the influencers’ reviews and suggestions, thereby boosting the reach of a brand. This, in turn, helps promote a large number of products that are classified under the brand.
Is there a platform that can help you with it?
Yes, Amplayfy helps you in creating an interactive content marketing strategy. It is an all-in-one platform that uses a recommendation engine to create interactive content like quizzes to suggest best product or service options. Here you get customized templates that you can use in your content marketing strategy and create more awareness around your brand.
Let us say that a food blogger wishes to recommend the best restaurants in a particular city. Restaurants may be classified as per different criteria, cuisine and price being two of them. By creating a suitable quiz through an online tool, the blogger will be able to connect with his or her target audience and pass on the recommendations. Similarly, recommendations through tools may also be created for types of cars to buy, suitable hairstyles, and more.
Conclusion
Recommendations play an important role in making product purchase decisions. People are more likely to buy products if they were recommended by influencers. Creating interactive and valuable content for suitable forums is a great way to create awareness around your brand. Every brand is different and thus, finding a content strategy that aligns with your products is important. Amplayfy recommendation systems are based on exact user responses, making them ideal for referral and selection campaigns, as well as for product awareness.
