Location, location, location…
“… to visit Amplayfy, a platform to create interactive content.” I finish typing, lean back and re-read the article. Not bad.
“So, where are you planning to post that article?” The cat asks. She has become a bit of a regular fixture at my place. I wake up most mornings to find her snuggled on the bed, as if she owns the place.
“On the Amplayfy blog site.” I say, shrugging my shoulders.
“Subdomain or subfolder?” She retorts.
“Subfolder.” I had already been through this discussion with my CEO earlier this week. I wanted to put it on a subdomain, because my developers said it was easier for them to set it up that way. But my CEO wouldn’t stand for it, forwarding me article after article…
https://www.semrush.com/blog/subdomain-vs-subdirectory/
https://ahrefs.com/blog/subdomain-vs-subfolder/
https://victoriousseo.com/blog/seo-subdomain-vs-subdirectory/
… till I got the developers to move the blog to https://amplayfy.com/blog.
“Good.” The cat’s affirmation brings me back to the present. “The jury’s out on that, actually. Some experts say that subdirectories are better. Some say there’s no difference. Nobody says subdomains are better, right? So why complicate your life? Just go with the subdirectory approach, I say.”
I feel a tinge of annoyance, that the cat’s approbation makes me feel good.
“Not that it makes a difference. Nobody is going to read that article anyway.” She continues, casually licking her paw.
“Why?” I snap, tinge of annoyance blossoming into full fledged irritation.
“Because, nobody is going to find it.” She replies simply. “Let me guess, you’re planning to share it on your Twitter, Facebook, LinkedIn. Perhaps, make some nice infographics and put it on Instagram? Get your teams to share it?
Face it. You’re not an influencer, nor are your team members. Your nominal social networks might be good to get a few likes. And a few of your friends might share the article, but that’s about it.”
“So, what do you suggest?” Much as I hate admitting it, she was right.
She stops licking, appearing almost thoughtful. “Let me see if I can explain it. Okay. When I want to party, I go to the back alley. When I want to be fed, I go home….”
“When do you come here?” I interrupt.
“When I want to feel superior. Don’t interrupt. Anyway, what I was saying is that every place has its own purpose and its own charm.
Let us start with Medium. There are lots and lots of readers on Medium. So, if your writing is regular and half decent, you will find it perfect for building a personal brand with general topics and subjects. One thing. Try writing stories on Medium. Like, real stories. About 1000–1500 words, what’s called the 5-7 minute read.
https://www.smartbugmedia.com/blog/medium-blog-strategy
Use LinkedIn for professional topics. Write content that is focused on establishing authority on subjects that your professional network is interested in. Make sure your articles are to the point and very very crisp. People have much lower patience for fluff in LinkedIn articles. 500-1000 words is what I would suggest.
https://neilpatel.com/blog/linkedin-pulse/
Reserve your long form content like whitepapers and articles longer than 1500 words for your own blog. Don’t waste the domain authority benefit of something that significant on somebody else’s site. And make sure you ultimately consolidate copies of all articles on your own blog. And mark them as rel=canonical as appropriate.
https://blog.alexa.com/canonical-url/
Are you writing all of this down?”
I wince.
I had not been writing down any of what she had said. I am not sure what a look of disgust from a cat looks like, but I think it must be how she is looking at me.
“Ridiculous! Anyways, the point I am making is this. When you’re starting off, make sure you put up your posts and posters where the crowd is. Your first objective has to be awareness of your product, not SEO. Once we start getting some traction in terms of views and followers, we can start worrying about domain authority. Get it?”
“I think so.” I reply.
“Good. Then write it down before you forget it.” She stands up, stretches, turns around twice and snuggles back into my blanket and goes to sleep.
P.S. This Article was first published on LinkedIn. Click Here To View
